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VHC Brands Is more than just a wholesaler of country themed home décor, we are an all-in-one provider of the best brands and best business processes to help your Independent Retail Store succeed!

Our products are headlined in four major home décor brands: April & Olive (Farmhouse), Mayflower Market (Primitive & Americana), Oak & Asher (Rustic & Lodge), and Season’s Crest (Holiday).

Our goal is to help your store sell more, and with over 4,000 products in stock it can be challenging to find out exactly what you need. Try reading one of our Buyer’s Guides in the tabs below to get a quick overview on how to shop our many categories (more guides added monthly so check back often).

Once you’ve viewed our brands, read our guides, and seen our information, it’s time to check out the Become a Dealer tab (or you can just skip to that step!). This will start the process of giving you access to the thousands of premium VHC Brands products.